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Digital Media Mastery A Business Strategy of 21st Century

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The mastery of digital media has evolved as a crucial business strategy in the 21st century, revolutionizing how businesses function, interact with their consumers, and compete in the market. To improve the visibility of the brand, maximize the effectiveness of marketing activities, and propel sales growth, this strategy makes use of a wide range of digital platforms, tools, and technology. Personalized and engaging consumer experiences may be created by firms via the integration of several digital marketing strategies, including social media, content marketing, data analytics, and digital advertising. A better capacity for agility and innovation is made possible by the capability of analyzing the behavior of consumers and promptly adapting to shifting trends. In addition, having a command of digital media makes it easier for firms to contact customers all over the world, which in turn makes it easier for them to penetrate new demographics and markets. Mastering digital media is still vital for businesses that want to continue to be relevant and achieve sustainable development in a world that is becoming more connected. This is because the digital environment is always transitioning and changing. In addition, having a solid command of digital media helps companies strengthen their ties with their customers by providing them with communication channels that are both interactive and real-time. Platforms such as social media, email marketing, and live chat may be used by businesses to reply to requests from customers, collect feedback, and cultivate a feeling of community about their brand. Not only does this interaction improve consumer pleasure, but it also develops loyalty and advocacy, both of which are essential for long-term success.

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Dr. Ashwani Kumar Yadav has 15 years diversified teaching experience of various affiliated management colleges and universities. Along with academic experience, he has also one year industry experience as a senior Sales Executive in Radioms Agency Limited.  Dr. Ashwani Kumar Yadav is doctorate from Kalinga University, Raipur. He has published various research papers UGC Care listed journal. The interest area of Dr. Ashwani Kumar Yadav is Marketing of Services, Consumer Behaviour, Business Research, Sales Management and Advertising Management, Rural Marketing and Digital Marketing. Dr. Ashwani Kumar Yadav was awarded certificate from NPTEL, IIM Bangalore on completion of course on Brand Management with 71% score. At Present, Dr. Ashwani Kumar Yadav is an Assistant Professor in PSIT College of Higher Education affiliated to Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India.

Dr. Ashok has 11 years diversified teaching experience of various affiliated management colleges and universities. Along with academic experience, he has also one year industry experience as a Corporate Sales Executive in Maruti Suzuki.  Dr. Ashok is doctorate from Dayal Bagh Educational Institute (Deemed to be University), Agra and qualified four times UGC-NET in the domain of Management. He has published various research papers in Scopus indexed reputed journals and UGC Care listed journals of Group-1. The interest area of Dr. Ashok is Business Research, Business Statistics, Marketing of Services, Consumer Behaviour and Micro Economics. He has keen interest in data analysis with software’s like SPSS, PLS-SEM and R Programming. Dr. Ashok was awarded with Elite + Silver Certificate from NPTEL, IIT Kanpur on completion of course on Descriptive Statistics with R Software with 79% score. At Present, Dr. Ashok Kumar is an Assistant Professor in PSIT College of Higher Education affiliated to Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India.

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