Description
Digital transformation has become a cornerstone of strategic growth across public and private enterprises, driven by the rapid evolution of artificial intelligence (AI) and customer relationship management (CRM) technologies. This Book explores how AI-integrated CRM systems are revolutionizing organizational processes, enhancing customer engagement, and enabling scalable enterprise solutions. In the public sector, AI-powered CRMs are helping governments improve citizen services, automate administrative workflows, and deliver personalized interactions. In the private sector, these systems optimize sales, marketing, and customer service operations through predictive analytics, natural language processing, chatbots, and intelligent automation. The abstract outlines the strategic role of AI in transforming traditional CRM platforms into dynamic, data-driven ecosystems that foster operational efficiency, agility, and customer-centricity. The study also highlights the challenges of data privacy, system integration, and skill gaps while proposing implementation frameworks and best practices for successful adoption. Through a comparative analysis, case studies, and future outlooks, this research offers a comprehensive view of how AI-driven CRM solutions can unlock sustained digital growth and transformation in diverse enterprise environments .
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