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Smart Integration: Leveraging AI and ML for Responsive Order Management in Supply Chains

Vijayendra V Rao

Vijayendra V Rao is a highly accomplished and visionary Order Management & Supply Chain Executive with over 20 years of rich international experience driving large-scale digital transformation initiatives across Fortune 500 companies. Armed with a Master of Science in Computing: Software Technology from The Robert Gordon University, United Kingdom, and a Bachelor of Engineering from Bangalore University, India, Vijayendra brings a unique blend of technical expertise, strategic leadership, and business acumen to deliver transformative results in the ever evolving world of Artificial Intelligence, Supply Chain, and E-commerce. Currently serving as the Chief Architect at IBM Consulting, Vijayendra leads cutting-edge initiatives in the Digital Commerce Practice across the Americas region, encompassing North America and Canada. In this role, he spearheads multi-million dollar digital transformation programs, enabling global retail giants to modernize their order management and supply chain operations. His expertise in IBM Sterling Multi Channel Fulfillment Suite, including Distributed Order Management (DOM), Global Inventory Visibility (GIV), Store Inventory Management (SIM), and Watson AI-based supply chain insights, positions him at the forefront of omnichannel innovation. As a recognized industry leader, Vijayendra excels in developing First-of-a-Kind (FOAK) technology solutions tailored to clients’ unique needs. His proficiency in architecting complex supply chain ecosystems has driven the successful delivery of large-scale projects for renowned clients such as General Motors, Canadian Tire, Mars Inc., Crocs Inc., and Henry Schein. His strategic vision enabled General Motors to modernize its omnichannel operations by migrating core capabilities from mainframe systems to IBM Sterling Order Management, enhancing efficiency and scalability. For Mars Inc., he pioneered a groundbreaking implementation of Sterling Order Management to support their personalized and event-based candy customization business, demonstrating his ability to design tailored, business-critical solutions. Vijayendra’s expertise extends to leading architecture blueprint workshops, conducting technology transformation planning, and employing IBM Garage and Agile methodologies to help C-level executives and IT leaders realize their digital transformation goals. His in-depth knowledge of enterprise applications, distributed architecture, and API integrations empowers clients to achieve greater operational efficiency, enhanced customer experiences, and accelerated business growth. Prior to his current role, Vijayendra held key leadership positions, including Senior Director at Blue Yonder, where he was responsible for designing and implementing commerce products such as Inventory, Availability, and Capacity Microservices. He also drove the development of a new Order Management System, collaborating closely with engineering teams to deliver end-to-end order management workflows for clients. His tenure at IBM Global Business Services as an Executive Architect further solidified his expertise in leading large-scale supply chain transformations, including high-profile projects for Tiffany & Co., Kroger, and Qurate Retail Group. His ability to seamlessly integrate cloud technologies with legacy systems enabled clients to optimize their operations and deliver superior customer experiences. Throughout his illustrious career, Vijayendra has showcased exceptional technical proficiency across a wide range of technologies, including Java, J2EE, Microservices, Web Services, and Watson APIs. His expertise in databases such as MySQL, Oracle, DB2, and NoSQL, along with proficiency in operating systems like Mac, Unix, and Linux, enables him to design and implement robust, scalable, and high-performing solutions. He has also demonstrated mastery in tools and platforms such as Eclipse, WebSphere, Tomcat, JBoss, and Oracle SQL Developer, making him a true technologist with a hands-on approach to solving complex business challenges. Beyond his technical acumen, Vijayendra is celebrated for his leadership and mentorship abilities. He leads large, diverse teams of onshore and offshore professionals, fostering a collaborative and high-performing environment. His empathetic and strategic leadership style enables him to attract top talent, nurture their growth, and empower them to deliver exceptional results. His commitment to continuous improvement and knowledge sharing has earned him multiple accolades, including the IBM Service Delivery Excellence Award (2015, 2016, 2017, 2018, and 2020) and multiple IBM Role Model and Outstanding Contributor Awards. Vijayendra’s impact extends beyond individual projects; he actively contributes to thought leadership and innovation. He played a pivotal role in designing Automated License Plate Recognition (ALPR) technology, integrating it with Sterling Order Management to enable touchless curbside pickups—a transformative initiative piloted with Kroger. His expertise in Salesforce Commerce Cloud and Sterling integration through MuleSoft further demonstrates his ability to deliver innovative solutions that drive business value. In summary, Vijayendra V Rao stands as a distinguished leader in Order Management, Supply Chain, and Digital Commerce Transformation. His unparalleled technical expertise, strategic foresight, and unwavering commitment to delivering value make him an invaluable asset to any organization. With a proven track record of driving large-scale transformations, fostering innovation, and mentoring future technology leaders, Vijayendra continues to shape the future of digital commerce and supply chain management on a global scale. College of Engineering, Kalaburagi,blending over 13 years of industry and academic experience. A passionate educator, he is the author of “Introduction to Machine Learning”, Authored 2 Book & Book Chapter and has published more than 21 research papers across prestigious platforms like IEEE and SCOPUS, UGC recognized Journals. He has recognized with the Best Research Scholar Award in 2019 and the Best Young Teacher Award in 2017 by GRABS,Chennai, Attended many International Conference & Workshops. Dr. Salimath is also an active member of several professional bodies, including ISTE, CSI,IFERP, KRVP and InSc. His commitment to knowledge is reflected in his 4 patents and delivered numerous keynote talks. He’s a SPoC for ICT Academy, KSCST, NAIN 2.0-DIA, C-DAC, KDEM, COMEDKARES. Beyond academia, he is a benevolent yearner and perpetual learner, dedicated to inspiring both faculty and students through workshops and conferences. Dr. Salimath’s engaging approach and curiosity make him a cherished figure in the educational landscape

Description

In today’s fast-paced and highly competitive global market, the ability to respond promptly and accurately to the requirements of customers has emerged as a critical aspect in determining the success of supply chains. Traditional order management systems are unable to meet the ever-evolving requirements of modern logistics. This is due to the fact that consumers continue to insist on speed, transparency, and personalisation. The incorporation of cutting-edge technologies, like as artificial intelligence and machine learning, has been made possible as a result of this. These technologies are revolutionising order management by providing intelligent automation, predictive analytics, and the functionality to make choices in real time. Discover how to make your supply chain more efficient, resilient, and responsive with the help of Smart Integration: Leveraging Artificial Intelligence and Machine Learning for Responsive Order Management in Supply Chains resource. Specifically, it investigates the ways in which technology driven by artificial intelligence might simplify the process of order validation, tailor customer experiences, speed up fulfilment operations, optimise inventory levels, and enhance demand projections. For the purpose of achieving agility, cost-effectiveness, and a lasting competitive advantage, intelligent integration is absolutely necessary. By providing readers with a firm understanding of how technology innovations are affecting the order lifecycle, the preamble aims to do this and more. The purpose of this book is to present academics, professionals, and business moguls with updated ideas and guidance that can be put into practice regarding the utilisation of artificial intelligence and machine learning in order to develop supply chains that are intelligent, interconnected, and responsive for the future.

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